The Samsung Galaxy S24 Ultra and the Apple iPhone 16 Pro Max represent the pinnacle of smartphone technology in 2024. These two flagship devices showcase cutting-edge hardware, innovative features, and a design language that caters to premium users. But which one deserves your hard-earned dollars? Let’s dive into a head-to-head comparison of these two tech titans to help you decide.

Design and Build Quality
- Samsung Galaxy S24 Ultra:
Samsung’s flagship boasts a sleek, refined design with a 6.8-inch Dynamic AMOLED 2X display, near bezel-less edges, and Gorilla Glass Victus protection. The integrated S Pen adds versatility for creative users and professionals. Available in a range of neutral and bold colours, the S24 Ultra also incorporates sustainable materials, aligning with Samsung’s eco-friendly initiatives. - Apple iPhone 16 Pro Max:
Apple’s latest flagship features a 6.7-inch Super Retina XDR display with the ProMotion 120Hz adaptive refresh rate. The device introduces a titanium frame, making it lighter and more durable than previous models. Apple also integrates an Always-On display, and its slim bezels maintain a sleek, minimalist aesthetic.
Verdict:
The S24 Ultra’s larger screen and built-in S Pen make it the better choice for productivity-focused users, while the iPhone 16 Pro Max’s titanium build appeals to those who prioritise durability and portability.
Display Technology
- Samsung Galaxy S24 Ultra:
Samsung’s AMOLED technology shines with vibrant colours, deep blacks, and impressive peak brightness levels. The 120Hz adaptive refresh rate ensures smooth scrolling and gaming. - Apple iPhone 16 Pro Max:
Apple’s Super Retina XDR display rivals Samsung’s offering, excelling in colour accuracy and HDR performance. The ProMotion technology dynamically adjusts the refresh rate, optimising battery life without compromising fluidity.
Verdict:
Both displays are industry-leading, but Samsung edges out slightly with its larger screen and customisable settings.
Camera Systems
- Samsung Galaxy S24 Ultra:
Equipped with a quad-camera setup, including a groundbreaking 200MP main sensor, a 50MP telephoto lens, a 10MP periscope telephoto lens, and a 12MP ultrawide lens, the S24 Ultra is a powerhouse for photography. The 100x Space Zoom feature and enhanced Nightography deliver incredible versatility in any lighting condition. - Apple iPhone 16 Pro Max:
Apple’s triple-camera system features a 48MP main sensor, a 12MP ultrawide lens, and a 12MP telephoto lens with a periscope feature for enhanced zoom capabilities. The new Photonic Engine ensures excellent low-light performance, while Action Mode provides unparalleled video stabilisation.
Verdict:
The S24 Ultra’s 200MP sensor and advanced zoom make it ideal for photography enthusiasts, but the iPhone 16 Pro Max delivers superior video recording features.
Performance and Software
- Samsung Galaxy S24 Ultra:
Powered by the Snapdragon 8 Gen 3 for Galaxy, this device packs up to 12GB of RAM, delivering lightning-fast performance for multitasking and gaming. Samsung’s One UI 6 software enhances customisation and productivity. - Apple iPhone 16 Pro Max:
The A18 Pro chip offers unmatched efficiency and raw power, particularly for demanding tasks like gaming and video editing. iOS 18 continues to shine with its intuitive design, robust privacy features, and seamless integration with the Apple ecosystem.
Verdict:
The A18 Pro chip remains the most powerful processor on the market, but the S24 Ultra’s Snapdragon 8 Gen 3 offers comparable performance with more customisation options.
Battery Life and Charging
- Samsung Galaxy S24 Ultra:
Featuring a 5,000mAh battery, the S24 Ultra provides all-day usage. Fast charging at 45W and support for wireless and reverse wireless charging add to its versatility. - Apple iPhone 16 Pro Max:
Apple doesn’t reveal battery capacities but boasts improved efficiency with the A18 Pro chip, offering up to 29 hours of video playback. Charging options include 27W wired charging and MagSafe wireless charging.
Verdict:
The Galaxy S24 Ultra’s larger battery and faster charging options make it a winner for power users.
Price in Australia
- Samsung Galaxy S24 Ultra: Starting at $1,949 AUD
- Apple iPhone 16 Pro Max: Starting at $2,049 AUD
Verdict:
The iPhone 16 Pro Max is slightly more expensive, though its integration with the Apple ecosystem may justify the price for loyal users.
Final Thoughts
- Choose the Samsung Galaxy S24 Ultra if:
You value customisation, advanced photography features, and a larger display with the productivity-enhancing S Pen. - Choose the Apple iPhone 16 Pro Max if:
You want a durable, lightweight build, industry-leading video recording, and seamless integration with Apple’s ecosystem.
Both devices are premium flagship options designed to cater to different user needs. Whether you’re an Android enthusiast or a dedicated Apple user, 2024 offers no better representation of the future of smartphones.